Product-led growth (PLG) promises a lot, and some people are even wondering whether sales-led growth (SLG) is a thing of the past. But if you have a high-value or enterprise-level sales motion,…
What we think
Product-led growth versus sales-led growth
Growth strategy is an evergreen topic in sales, but what’s emerged more recently – particularly in the enterprise software market – is a debate pitting the merits of product-led growth (PLG) against…
Sowing the seeds for success: Build your dream sales team
Whether you’re scaling up your existing sales function or starting one from scratch, now is the time to create the conditions for success. We’ve dug into some of the most important topics…
Building your sales development function: a checklist
When growing your sales team, it can be difficult to know which approach is best. You might be wondering: Whether to hire a sales team internally or outsource the resource. What to…
Setting Sail for Success: The Next Generation of Enterprise SDRs (Infographic)
In the ever-evolving world of sales, Sales Development Representatives (SDRs) are facing a number of new challenges, launching them into uncharted waters and causing a significant dip in pipeline. Luckily, none of…
Navigating Rough Waters in Enterprise Sales Development
With recent market research showing that sales development pipeline has fallen from 40% in late 2022 to 18% in 2023, it is imperative that Sales Development Representatives (SDRs) learn how to adapt…
There’s no safety in the status quo
How to Make a Robust Business Case for Tech Investment in a Downturn If you are looking for ways to improve your business’s resilience in the current economic climate, then this article…
More Quick Losses
The debate around the efficacy of MQLs has been raging for years now. Do they still have a role to play in B2B sales? Or are they really dead? Should you be…
More Quick Losses Infographic
MQLs have garnered a lot of attention in recent years, and not the good kind. Sales teams have become increasingly disheartened with the quality of MQLs they receive from Marketing, to the…
5 quick takeaways | Sales Leader Series podcast
Clarify MD and co-founder, David Meyer, took to the hot seat to answer five burning questions on the latest Sales Leader Series podcast from Dealpad.io. Watch the interview in full or read…
SDR in-house vs outsource: The real cost of an either/or approach
Business and sales leaders in the tech sector almost always underestimate the true cost of building an in-house SDR function. They’re quick to reference the headline costs of salaries and commission. But…
Your product or service doesn’t matter as much as you think
Your most important competitive differentiator could be your approach to engaging prospects. A few years ago, the explosion of digital comms channels seemed like a golden opportunity. But today, multi-channel outreach has…
Lead generation: A little less volume, a little more value
At this time of economic uncertainty and down-turning markets, lead generation just got tougher. Strong strategies that have delivered good ROI in the past are no longer delivering the goods. Some might…
Tampa to house our U.S. headquarters
Clarify, which does business-to-business marketing in the tech sector, will bring 25 new jobs in its first year here. A British sales and marketing company with clients including Oracle, Adobe and…
Clarify partner with Salesloft
Clarify are excited to announce that we are now partnered with Salesloft. Their Modern Revenue Workspace gives sales teams everything they need in one place, with data and AI that identifies the…
Intent data and achieving “zero waste” marketing
“Zero-waste” is a hot topic in marketing. It’s the notion of narrowing your campaign focus and targeting a more specific audience – reaching the only people who are in the market for…
Psychology in uncertainty: Influencing factors in B2B engagement and decision making
“It is uncertainty which lends [life] its fascination.” The words of medieval Japanese author and Buddhist monk Yoshida Kenkō might not necessarily be heeded by the millions of people living in a…
International Women’s Day
A piece from our CEO, Claire Edmunds on International Women’s Day… I heard an interesting interview relating to International Women’s Day this morning, talking about how important it is for all professionals,…
Clarify in the top 25 B2B marketing agencies in the UK
We are thrilled to have been awarded as a Top 25 UK B2B Marketing Agency in the B2B Marketing UK Agencies Benchmarking Report 2021. By blending world-class creative strategy and engagement, with…
What does the future SDR look like?
Even in the early stages of the Coronavirus pandemic, sales professions were predicting the worst. The latest LinkedIn data shows that more than half of salespeople anticipated a decrease in pipeline, and…
Channel has to work harder
The times have changed and your approach to channel sales and marketing must change too. The advent of transformational technology such as cloud computing and data analytics, has forced a reshaping of…
Reset, refocus, reimagine your GTM
With business re-awakening to a very different world, marketers have to take a hard look at how they go-to-market, to who and how. It is clear that the Coronavirus outbreak hit marketing…
A new GTM for a new world
Our changed times demand a new sales and marketing function Many of the most relied-upon tools and tactics for sales teams have disappeared since COVID-19 took a hold of the planet. No…
Don’t blink
Business as we know it has changed. Probably forever. It’s tempting to step back, to put things off, try and wait it out to see what happens. But from the small intricacies…
The jury’s unsurprisingly out, but it is giving us a clue
In our dealings with senior decision makers across the business world over the last couple of weeks we’ve experienced a real range of emotions from despair through to determination to emerge stronger…
Covering the buying cycle – don’t just sell strategically
It is more complex than ever for B2B salespeople to gain agreement and uncover all appropriate decision makers. Finding all the key stakeholders is imperative or deals could be at risk as…