What we think

International Women’s Day

A piece from our CEO, Claire Edmunds on International Women’s Day… I heard an interesting interview relating to International Women’s Day this morning, talking about how important it is for all professionals,…

More Quick Losses

In sales, all leads are not created equal. And unhelpfully, there’s no single definition for what constitutes a lead. Worse still, there’s a huge range of interpretations and plenty of ambiguity. For…

What does the future SDR look like?

Even in the early stages of the Coronavirus pandemic, sales professions were predicting the worst. The latest LinkedIn data shows that more than half of salespeople anticipated a decrease in pipeline, and…

Channel has to work harder

The times have changed and your approach to channel sales and marketing must change too.  The advent of transformational technology such as cloud computing and data analytics, has forced a reshaping of…

A new GTM for a new world

Our changed times demand a new sales and marketing function Many of the most relied-upon tools and tactics for sales teams have disappeared since COVID-19 took a hold of the planet. No…

Don’t blink

Business as we know it has changed. Probably forever. It’s tempting to step back, to put things off, try and wait it out to see what happens. But from the small intricacies…