What we think

More Quick Losses

The debate around the efficacy of MQLs has been raging for years now. Do they still have a role to play in B2B sales? Or are they really dead? Should you be…

International Women’s Day

A piece from our CEO, Claire Edmunds on International Women’s Day… I heard an interesting interview relating to International Women’s Day this morning, talking about how important it is for all professionals,…

What does the future SDR look like?

Even in the early stages of the Coronavirus pandemic, sales professions were predicting the worst. The latest LinkedIn data shows that more than half of salespeople anticipated a decrease in pipeline, and…

Channel has to work harder

The times have changed and your approach to channel sales and marketing must change too.  The advent of transformational technology such as cloud computing and data analytics, has forced a reshaping of…

A new GTM for a new world

Our changed times demand a new sales and marketing function Many of the most relied-upon tools and tactics for sales teams have disappeared since COVID-19 took a hold of the planet. No…

Don’t blink

Business as we know it has changed. Probably forever. It’s tempting to step back, to put things off, try and wait it out to see what happens. But from the small intricacies…