In sales, all leads are not created equal. And unhelpfully, there’s no single definition for what constitutes a lead. Worse still, there’s a huge range of interpretations and plenty of ambiguity. For…
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Clarify partner with Salesloft
Clarify are excited to announce that we are now partnered with Salesloft. Their Modern Revenue Workspace gives sales teams everything they need in one place, with data and AI that identifies the…
Intent data and achieving “zero waste” marketing
“Zero-waste” is a hot topic in marketing. It’s the notion of narrowing your campaign focus and targeting a more specific audience – reaching the only people who are in the market for…
Psychology in uncertainty: Influencing factors in B2B engagement and decision making
“It is uncertainty which lends [life] its fascination.” The words of medieval Japanese author and Buddhist monk Yoshida Kenkō might not necessarily be heeded by the millions of people living in a…
What does the future SDR look like?
Even in the early stages of the Coronavirus pandemic, sales professions were predicting the worst. The latest LinkedIn data shows that more than half of salespeople anticipated a decrease in pipeline, and…