Clarify are excited to announce that we are now partnered with Salesloft. Their Modern Revenue Workspace gives sales teams everything they need in one place, with data and AI that identifies the…
psychology
Intent data and achieving “zero waste” marketing
“Zero-waste” is a hot topic in marketing. It’s the notion of narrowing your campaign focus and targeting a more specific audience – reaching the only people who are in the market for…
Psychology in uncertainty: Influencing factors in B2B engagement and decision making
“It is uncertainty which lends [life] its fascination.” The words of medieval Japanese author and Buddhist monk Yoshida Kenkō might not necessarily be heeded by the millions of people living in a…