At this time of economic uncertainty and down-turning markets, lead generation just got tougher. Strong strategies that have delivered good ROI in the past are no longer delivering the goods. Some might…
Go-to-market
Channel has to work harder
The times have changed and your approach to channel sales and marketing must change too. The advent of transformational technology such as cloud computing and data analytics, has forced a reshaping of…
Reset, refocus, reimagine your GTM
With business re-awakening to a very different world, marketers have to take a hard look at how they go-to-market, to who and how. It is clear that the Coronavirus outbreak hit marketing…