In sales, all leads are not created equal. And unhelpfully, there’s no single definition for what constitutes a lead. Worse still, there’s a huge range of interpretations and plenty of ambiguity. For…
Covid
What does the future SDR look like?
Even in the early stages of the Coronavirus pandemic, sales professions were predicting the worst. The latest LinkedIn data shows that more than half of salespeople anticipated a decrease in pipeline, and…
Channel has to work harder
The times have changed and your approach to channel sales and marketing must change too. The advent of transformational technology such as cloud computing and data analytics, has forced a reshaping of…
Reset, refocus, reimagine your GTM
With business re-awakening to a very different world, marketers have to take a hard look at how they go-to-market, to who and how. It is clear that the Coronavirus outbreak hit marketing…