B2B

MQL | Clarify

More Quick Losses

In sales, all leads are not created equal. And unhelpfully, there’s no single definition for what constitutes a lead. Worse still, there’s a huge range of interpretations and plenty of ambiguity. For…

The Future SDR | Clarify

Clarify partner with Salesloft

Clarify are excited to announce that we are now partnered with Salesloft. Their Modern Revenue Workspace gives sales teams everything they need in one place, with data and AI that identifies the…

Channel has to work harder | What we think

Channel has to work harder

The times have changed and your approach to channel sales and marketing must change too.  The advent of transformational technology such as cloud computing and data analytics, has forced a reshaping of…

A new GTM for a new world

Our changed times demand a new sales and marketing function Many of the most relied-upon tools and tactics for sales teams have disappeared since COVID-19 took a hold of the planet. No…

Don’t blink

Business as we know it has changed. Probably forever. It’s tempting to step back, to put things off, try and wait it out to see what happens. But from the small intricacies…