Adobe case study


Client: Adobe
Services: Pipeline Generation

Transforming the way our clients take products to market

What was the situation?

Adobe Sign UK is the world’s most trusted e-sign solution, making e-signing documents fast, easy and highly secured.

In line with their other geographies, there was an opportunity to help increase the average contract values, helping drive and maximise recurring revenues within the Digital Media part of the business.

What did we do?

Clarify has been a key partner in Adobe’s Digital Media growth strategy, supporting the creation of Proof of Concept selling, transforming the way that Adobe takes sign to market. For this opportunity we started by sharing expertise and analysis from within the new vertical, helping to plan and develop the optimal go-to-market approach. We quickly moved onto testing new verticals, validating the size and type of opportunity that sits within them, then delivering the messaging, engagement and relationships to drive new deals and accelerate time to revenue.

What was the outcome?
Clarify surpassed all target expectations across three verticals. The pipeline ROI was 9:1 with closed revenue ROI for the same financial year at 3:1 – helping drive huge successes in opening up this key business area.

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