The debate around the efficacy of MQLs has been raging for years now. Do they still have a role to play in B2B sales? Or are they really dead? Should you be relegating them to the past as your marketing and sales teams evolve their ways of operating in response to changing buyer behaviour? And what could or should replace them?
With over 20 years’ experience in Enterprise sales and some of the world’s largest companies as clients, we have extensive experience in helping organisations closely align their sales and marketing functions to drive tangible revenue.
Discover our take on the role of MQLs in today’s complex world of Enterprise sales and learn how you can adapt your sales and marketing processes to optimise your sales cycle.
