MQLs have garnered a lot of attention in recent years, and not the good kind. Sales teams have become increasingly disheartened with the quality of MQLs they receive from Marketing, to the point where they often neglect this source of leads. From Marketing’s perspective, they’re frustrated because they invest significant time, effort and budget into generating these leads only for Sales to ignore them. With 80% of MQLs not being pursued by Sales, this is a problem business leaders can not afford to ignore.
With over 20 years’ experience in Enterprise sales and some of the world’s largest companies as clients, we have extensive experience helping organisations closely align their sales and marketing functions to drive tangible revenue.
Explore our infographic to learn the extent of the MQL challenge and get some tips on simple steps you can take to optimise your sales cycle.
To explore the full report please click here.