Clarify data and insights draw from a wealth of first- and third-party data to create meaningful, powerful and actionable insights for B2B technology organisations. With a state-of-the-art tooling suite, world-class process consultancy and proprietary AI capabilities – plus access to 1000s of daily market engagements – Clarify generates an up-to-the-moment market and trend landscape view for our clients’ go-to-market functions.
What we help achieve
Target smarter to drive better ROI
Maximise sales and marketing ROI by targeting accounts with the greatest propensity to convert. Stay on top of market developments to capture accounts moving into ICP, empowering marketing teams to consistently hit KPIs through investing budget in the right places.
Eliminate bad data
Free up valuable time and resources by providing accurate contact data and ideal buyer profiles, so your team can focus on engagement – not research.
Focus AEs where it counts
Ensure account executives are aligned with ICP-fit territories and high-potential accounts, maximising productivity, reducing waste and increasing close rates. Reduce churn by equipping sales teams with territories they can succeed in.
Maximise partner and supplier ecosystem
Build account lists with existing tech stack in mind, highlighting where partners and suppliers are already in place to inform prioritisation of accounts most likely to buy.
How we helped a leading vendor of enterprise resource planning software re-qualify its existing contact directory
Our client had an enormous list of existing contacts – but no visibility of which were active, had been acquired or were even in a position to buy. It meant an amount of marketing budget could have been going to waste. Clarify audited the list to find out which were still worth pursuing.
Clarify found only
accounts were still active and relevant
Saved
of the client’s marketing budget by refocusing on those accounts
Our complete data services
Territory build and prioritisation
Ideal customer profile (ICP) definition including, but not limited to, firmographics, technographics, behavioural indicators, win and loss data, to support the development of a tiered target account list aligned to ICP.
CRM reporting and analysis
Consulting to advise and track the predictors of won deals. Creation of relevant dashboards aligned to sales and marketing KPIs for continual review with actionable insights and enablement.
Tech stack optimisation
Analysis of existing technology investments and gap analysis, advising how these can be optimised for greatest tech ROI and potential opportunities to bolster the stack.
Contact data clean up and acquisition
Build GDPR and CCPA compliant contact data for target accounts, delivered directly to the client CRM alongside a longer-term enrichment model to ensure data remains accurate and always on.
Master data, technology and insights
A successful strategy starts with a winning framework. We’ve put our years of experience into a framework to help you master data, technology and insights to overcome any obstacles between your business and greater growth.
Clarify insights
Drive greater success by pursuing the prospects most likely to buy. Fill in the form and let’s discover how we can work together.